Wim Plast Limited functions as a manufacturer and seller of plastic products, primarily marketed under its Cello brand. The company's business activities are concentrated within its "Plastic Articles and Others" segment. Its extensive product catalog features a variety of chairs, including the Cello Image, Comfort series, Premium range, High Back range, and Standard range, alongside utility items, center tables, dining tables, and stools. Ghisulal Dhanraj Rathod founded the company in 1967, and its corporate headquarters are located in Mumbai, India.