XP Factory Plc specializes in delivering immersive, live entertainment experiences, particularly known for its escape-the-room adventures, which it operates both within the United Kingdom and across international markets. These experiences are primarily offered under the Escape Hunt brand, managed through a diverse network comprising franchised outlets, licensed operations, and directly managed branches. The company also extends its reach with offsite versions of these popular puzzle-solving games. In addition to its escape room portfolio, XP Factory Plc manages a separate chain of 'socializing cocktail bar' venues known as Boom Battle Bar. These establishments, also operated through a blend of company-owned and franchised models, focus on offering engaging social experiences alongside beverages. Further diversifying its operations, the firm is involved in game design and the licensing of its intellectual property. The company, established in 2016 and headquartered in Crawley, UK, underwent a name change from Escape Hunt plc to XP Factory Plc in December 2021.
