| Segment / region | Type | Fiscal year | Currency | Revenue (millions) | Share of revenue |
|---|---|---|---|---|---|
| Online marketing services and others | Product | 2025 | CNY | 217,783.0 | 50.4% |
| Transaction services | Product | 2025 | CNY | 214,062.7 | 49.6% |
| Online marketing services and others | Product | 2024 | CNY | 197,934.2 | 50.3% |
| Transaction services | Product | 2024 | CNY | 195,901.9 | 49.7% |
| Online marketing services and others | Product | 2023 | CNY | 153,540.6 | 62.0% |
| Transaction services | Product | 2023 | CNY | 94,098.7 | 38.0% |
| Online marketing services and others | Product | 2022 | CNY | 102,721.9 | 78.7% |
| Transaction services | Product | 2022 | CNY | 27,626.5 | 21.2% |
| Merchandise sales | Product | 2022 | CNY | 209.2 | 0.2% |
| Online marketing services and others | Product | 2021 | CNY | 72,563.4 | 77.2% |
| Transaction services | Product | 2021 | CNY | 14,140.4 | 15.1% |
| Merchandise sales | Product | 2021 | CNY | 7,246.1 | 7.7% |
| Online Marketing Services And Others | Product | 2020 | CNY | 47,953.8 | 80.6% |
| Transaction Services | Product | 2020 | CNY | 5,787.4 | 9.7% |
| Merchandise Sales | Product | 2020 | CNY | 5,750.7 | 9.7% |
Product and geographic breakdowns describe the same revenue from different perspectives and should not be added together.
