Jamjoom Fashion Trading Company specializes in the retail of fashion apparel and accessories. Its product portfolio encompasses lingerie, nightwear, and a range of ready-to-wear clothing, marketed under its distinct brands: Nayomi, Mihyar, and Dream. The company reaches its clientele through a combination of physical retail outlets and an online e-commerce platform. Established in 2023, this entity maintains its primary operations in Jeddah, Saudi Arabia. Furthermore, Jamjoom Fashion Trading Company operates as a subsidiary of Kamal Osman Jamjoom Trading LLC (KSA).