| Segment / region | Type | Fiscal year | Currency | Revenue (millions) | Share of revenue |
|---|---|---|---|---|---|
| European Union | Region | 2025 | USD | 17,111.0 | 42.1% |
| SSEA, CIS & MEA Segment | Region | 2025 | USD | 12,051.0 | 29.7% |
| EA, AU & PMI GTR Segment | Region | 2025 | USD | 6,632.0 | 16.3% |
| Americas Segment | Region | 2025 | USD | 4,854.0 | 11.9% |
| European Union | Region | 2024 | USD | 15,357.0 | 40.9% |
| SSEA, CIS & MEA Segment | Region | 2024 | USD | 11,261.0 | 30.0% |
| East Asia And Australia | Region | 2024 | USD | 6,393.0 | 17.0% |
| Americas Segment | Region | 2024 | USD | 4,534.0 | 12.1% |
| European Union | Region | 2023 | USD | 13,598.0 | 38.7% |
| SSEA, CIS & MEA Segment | Region | 2023 | USD | 10,629.0 | 30.2% |
| East Asia And Australia | Region | 2023 | USD | 6,201.0 | 17.6% |
| Swedish Match AB Segment | Region | 2023 | USD | 2,496.0 | 7.1% |
| Americas Segment | Region | 2023 | USD | 1,944.0 | 5.5% |
| Wellness and Healthcare Segment | Region | 2023 | USD | 306.0 | 0.9% |
| European Union | Region | 2022 | USD | 15,844.0 | 50.8% |
| East Asia And Australia | Region | 2022 | USD | 5,132.0 | 16.5% |
| South And Southeast Asia | Region | 2022 | USD | 4,395.0 | 14.1% |
| Eastern Europe Middle East And Africa | Region | 2022 | USD | 3,901.0 | 12.5% |
| Americas Segment | Region | 2022 | USD | 1,903.0 | 6.1% |
| European Union | Region | 2021 | USD | 15,819.0 | 50.5% |
| East Asia And Australia | Region | 2021 | USD | 5,953.0 | 19.0% |
| South And Southeast Asia | Region | 2021 | USD | 4,396.0 | 14.0% |
| Eastern Europe Middle East And Africa | Region | 2021 | USD | 3,293.0 | 10.5% |
| Americas Segment | Region | 2021 | USD | 1,843.0 | 5.9% |
| European Union | Region | 2020 | USD | 14,080.0 | 49.1% |
| East Asia And Australia | Region | 2020 | USD | 5,429.0 | 18.9% |
| South And Southeast Asia | Region | 2020 | USD | 4,396.0 | 15.3% |
| Eastern Europe Middle East And Africa | Region | 2020 | USD | 3,088.0 | 10.8% |
| Latin America And Canada | Region | 2020 | USD | 1,701.0 | 5.9% |
| Combustible Products | Product | 2025 | USD | 23,794.0 | 58.5% |
| Reduced-Risk Products | Product | 2025 | USD | 16,854.0 | 41.5% |
| Combustible Products | Product | 2024 | USD | 23,218.0 | 61.3% |
| Reduced-Risk Products | Product | 2024 | USD | 14,660.0 | 38.7% |
| Combustible Products | Product | 2023 | USD | 22,334.0 | 63.5% |
| Reduced-Risk Products | Product | 2023 | USD | 12,840.0 | 36.5% |
| Combustible Products | Product | 2022 | USD | 21,572.0 | 67.9% |
| Reduced-Risk Products | Product | 2022 | USD | 10,190.0 | 32.1% |
| Combustible Products | Product | 2021 | USD | 22,190.0 | 70.9% |
| Reduced-Risk Products | Product | 2021 | USD | 9,115.0 | 29.1% |
| Combustible Products | Product | 2020 | USD | 21,867.0 | 76.2% |
| Reduced-Risk Products | Product | 2020 | USD | 6,827.0 | 23.8% |
Product and geographic breakdowns describe the same revenue from different perspectives and should not be added together.
